Secret of Sucess

Ten Most Important Attitudes for Success by Elon Musk

Never Give Up

Elon faced two continuous failures in an attempt to send rockets to space which were worth $90 Mn in total. Despite of that the man does not give up and continued with the third successful attempt. ‘I don’t ever give up. I’d have to be dead or completely incapacitated.”

Really Like What You Do

Whatever area that you get into, even if you are the best of the best, there are chances of failures. It is really important that you like what you are doing, because the thoughts will then keep you busy, even if you are not working. If you don’t like it, than I think you will not be able to make it than.

Don’t Listen To The #Little Man

When you start, you get all kinds of advices, both positive and negative, from all around you. One should not give head to such things and should continue trying and be happy about it.

Take A Risk

As you grow old your obligations increase and it becomes much harder to take risks then. So now is the time to do that. “Take risks now. Do something bold.”

Do Something Important

If something is important to you and humanity, you should go and give it a try because its worth it.

Focus On Signal Over Noise

A lot of companies get confused and focus on things which really do not make the product better. “At Tesla, we never spent any money on advertising. We put all the money into R+D, and manufacturing and design to try to make the car as good as possible.” For any given company, they should just keep thinking about, are these efforts that we are spending on are resulting in a better product or a service. If they are not, stop those efforts.

Look For Problem Solvers

Anyone who has struggled hard with the problem will know the inside and out of it completely. While interviewing someone for the company, one should always look for problem solvers, those who have faced problems and has come up with a solution themselves.

Attract Great People

It is a mistake to hire huge numbers of people to get a complicated job done. Numbers will never compensate for talent in getting the right answer. Two people who don’t know something are no better than one, and will tend to slow down progress, and will make the task incredibly expensive. A company is a group of people gathered to create a product or service. Depending upon how talented and hardworking that group is, and the degree to which they’re focused cohesively in a good direction, that will determine the success of the company. So do everything you can to gather great people if you’re creating a company.

Have A Great Product

You must stay very focused on the quality of the product. People get really wrapped up in all sorts of esoteric notions of how to manage etc., but people should get much more focused on the product itself – how do you make the product incredibly compelling to a customer – just become maniacally focused on building it better. “I think people get distracted from that.”

Work Super Hard

Work like hell. “I mean you just have to put in 80 to 100 hour weeks every week. This improves the odds of success.” If other people are putting in 40 hour work weeks and you’re putting in 100 hour work weeks, then even if you’re doing the same thing you know that… you will achieve in four months what it takes them a year to achieve.


I’ll keep my dream

One day a boy was asked to write a paper about what he wanted to be and do when he grew up.

“That night he wrote a seven-page paper describing his goal of someday owning a horse ranch. He wrote about his dream in great detail and he even drew a diagram of a 200-acre ranch, showing the location of all the buildings, the stables and the track. Then he drew a detailed floor plan for a 4,000-square-foot house that would sit on a 200-acre dream ranch.

“He put a great deal of his heart into the project and the next day he handed it in to his teacher. Two days later he received his paper back. On the front page was a large red F with a note that read, `See me after class.’

“The boy with the dream went to see the teacher after class and asked, `Why did I receive an F?’
“The teacher said, `This is an unrealistic dream for a young boy like you. You have no money. You come from an itinerant family. You have no resources. Owning a horse ranch requires a lot of money. You have to buy the land. You have to pay for the original breeding stock and later you’ll have to pay large stud fees. There’s no way you could ever do it.’ Then the teacher added, `If you will rewrite this paper with a more realistic goal, I will reconsider your grade.’

“The boy went home and thought about it long and hard. He asked his father what he should do. His father said, `Look, son, you have to make up your own mind on this. However, I think it is a very important decision for you.’ “Finally, after sitting with it for a week, the boy turned in the same paper, making no changes at all.

He stated, “You can keep the F and I’ll keep my dream.”

Think Well; Think Better; Think Best


Are you struggling for a victory, failure occurring again again?
Wow, it’s Okay. Yes really it’s okay.

Oftentimes things go OK or even better than that.
But on some days they don’t.
You make a mistake, have setback or you simply fail. It’s no fun. But you can’t avoid it either unless you avoid doing anything at all.
So what’s needed is a smart and self-kind way to handle such situations instead of letting them lead to vicious self-beatings and to them dragging you down into negativity for the day or month.
This week I’d like to share 9 habits that’ve helped me with that. I hope they will be useful for you too.

1. First, just accept how you feel.
When you’ve just failed it will most likely hurt. Sometimes a bit. Sometimes a lot.
That’s OK. Don’t try to push it away by distracting yourself or by trying to push the responsibility onto the rest of the world (if you deep down know that this one’s on you partly or fully). And don’t try to paint it over with a smile.
I’ve found that it works better to not let yourself be lead away by those options or impulses.
But to just be with what I’m thinking and feeling. To try to accept it, to let it in and to hurt for a while instead of trying to reject it all and to keep it away.
Because when you let it in and accept it then it will go faster and in the long run be less painful to process what has happened.
If you reject how you really feel then those emotions will pop up at unexpected times later on and can make you moody, pessimistic, angry or sad.

2. Remember: you’re not a failure just because you had a setback.
When you’ve had a setback it’s very easy to start thinking that you will always keep failing in this area of your life. It’s easy to start thinking that YOU are indeed a failure.
Don’t fall for such a destructive and sometimes seductive self-fulfilling prophecy.
Instead, remind yourself that:
Just because you failed today or yesterday doesn’t mean that you’ll fail the next time.
The truth is that this won’t last for the rest of your life if you keep moving forward, if you take action and you keep learning and it doesn’t label you as some kind of failure (except if you decide to create that label in your own head).
Seeing what’s negative as a temporary thing instead of something permanent is an essential key to an optimistic attitude and to keep going forward in life.

3. Be constructive and learn from this situation.
See it more as valuable feedback and something you can use to improve rather than only a big blow and setback.
I’ve found that the simplest and most helpful way to do that is to ask myself better questions (instead of the common ones that send you off into a negative spiral).
The important thing is to start thinking about the situation from this perspective and to be constructive about things instead of getting stuck in denial or negativity and apathy.

4. Remind yourself: anyone who wants to do things of value in life will fail.
We often mostly just hear about people’s successes. But the path to those milestones tends to have many setbacks. The story of someone’s success may seem only bright and fast-moving in what’s told in the media or we see in our minds.
But the reality – and the useful way to approach setbacks – is most often more like this quote by Michael Jordan:
“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

5. Let it out into the light.
Another powerful way to handle the emotional fallout and the thoughts that come from a failure is to not keep it all bottled up inside.
But to let it out into the light by talking it over with someone close to you.
By venting about it while the other person just listens you can sort things out for yourself, help yourself to accept what happened instead of pushing it away and release that inner pressure.
By having a conversation about the situation you can see it from another perspective and through someone else’s eyes. This person can help you to ground yourself in reality again, to encourage and to perhaps even to find a way forward.

6. Find inspiration and support from your world.
A conversation with someone close to you can be very helpful.
Another thing you can do is to learn from those who’ve gone where you want to go. Read about how they handled setbacks and low-points before or during their success in books, on websites or online forums.
Or you can simply tap into the enthusiasm or motivation of someone else by listening to a podcast or audio book for maybe 30-60 minutes. This may not be specifically about your current challenge but can help you to shift your mood and mindset back towards optimism again.

7. Move forward again, don’t get stuck in mulling this situation over for too long.
Processing the situation and accepting it is essential.
But I know from experience that it’s also easy to get stuck in the same thoughts going around and around for week or a month.
The habit that has helped me with this trap is to take what I learn from questions like the ones I shared in tip #3 and to make a small rough plan for how I want to move forward from here.
So I take some time to sit down and write that one out.

8. Take action on that plan right away after you’ve drawn it up.
The plan you come up with will just be a start. You can course-correct later on, along the way.
So you don’t have to make it perfect. Trying to do that can sometimes just be a way to procrastinate because you fear failing again or because it is hard to start moving after this rough and disorienting thing that happened to you.
Split your start of a plan up into small steps and then take action on just one of them.
If you still have a hard time to get going then go for a very small step, just 1-5 minutes of action forward. The important thing is to get started and moving forward again so make that easy on yourself.

9. Improve your self-esteem.
A last thing that has helped me in general to handle setbacks is t improve my self-esteem .
By doing so failures don’t become something that so easily drags me down and I recover more quickly from them.

It also makes it easier to see what happened with more clarity and to take responsibility when I am responsible but also to see when someone else is partly responsible or when I just had bad luck that I could honestly not have predicted. And that helps me to not think that everything that goes wrong in my life is 100% my fault.
But how do you improve your self-esteem?

A good start would be to use much of what you find in this article. Like remembering that YOU are not a failure, that everyone have setbacks, to be constructive in the face of adversity and so on.

By doing these things over and over and making them habits your self-esteem improves.
And over time a smaller setback may just bounce off of you and a larger one will not be the same blow as it used to and the shock and climb back up from what happened becomes easier and not something that is as paralyzing anymore.